GF FERRÉ

GF FERRÉ booth at the exhibition MIDO MILAN. 

Study - ​Construction :  2018-2020

GF Ferré is an Italian fashion line within the design legacy of Gianfranco Ferré. 

Between 2017 and 2020, I was commissioned to design a series of exhibition booths for its eyewear collections at international fairs.
 

For this booth, the brief called for a space that was both extroverted and introverted: a strong presence in the exhibition hall, with a more contained setting for meetings inside. I translated this tension into a rigorous, sculptural composition. 
 

Working with the forms as pieces of a puzzle, I separated and carved the dark volumes to create entrances, illuminated displays and views into the interior. White beams overhead keep together this plane strustural synthesis.