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BRAND STORIES

BRAND STORIES  in Kolonaki.

Study - ​Construction : October 2022

The architectural proposal and interior design aimed to completely transform the perception and pre-existing identity of the space. The central idea was based on the concept of a walk-in closet: a clean, open interior in which the products are displayed as part of a continuous experience of movement and discovery.
 

A single earth-textured coating applied across the surfaces creates a quiet, minimal environment. Within it, concealed lighting is integrated in different ways into the walls, shelving, mezzanine front and window display boxes, adding depth and highlighting the individual elements of the composition.
 

Minimal white metal and timber display units are arranged along the side walls, leaving the central area open and visually clear.

Particular emphasis was placed on the shop window, composed of illuminated display boxes at different heights and scales, some resting on the floor and others suspended from the ceiling. The composition gives each product a distinct presence, while creating the impression of a flexible, living and continuously changing space.

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©2022 by OTARCH studio

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