GF FERRÉ

GF FERRÉ booth at the exhibition MIDO MILAN. 

Study - ​Construction : SEPTEMBER 2018.​

The exhibition stand was located at the intersection of the two main circulation routes of MIDO Milan. Its distinctive position and the intensity of the surrounding flows shaped the main compositional decisions.
 

The central idea was the creation of an open, outward-looking space that functions as a natural extension of movement through the exhibition. Rather than being treated as a static stand, it was designed as a passage that attracts visitors and invites them to cross it as an organic part of their route.
 

A sense of movement defines both the overall structure and the individual elements of the composition, avoiding any form of static presence and reinforcing the open, dynamic character of the space.