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GF FERRÉ booth at the exhibition MIDO MILAN. 

Study - ​Construction : SEPTEMBER 2018.​

The space we were given was on the intersection of the 2 central corridors of the exhibition at Mido Milan. The recognition of the qualities of the space determined all compositional decisions.  


The basic idea was to create an open, outward-facing space that will function as an extension of the central flows of the wider space. It will magnetize visitors to cross it as a pre-defined part of their route. At the same time, our goal was to avoid any form of static both in the general structure and in the individual parts of the pavilion. 

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